Fallout: New Vegas Announced
Michael Ubaldi // April 20, 2009 // 3:52 PM
Bethesda Softworks has licensed Obsidian Entertainment to develop the sequel to Fallout 3.
The question foremost on considerate minds: did Elvis survive?
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John Madden Sempiternal in Gaming
Michael Ubaldi // April 20, 2009 // 12:50 PM
Licensing can have this effect:
I interviewed football icon John Madden a few years ago, and he told me most fans on the street — particularly the younger ones — don't recognize him for being a celebrated NFL coach or longtime television analyst. . . . They want to meet him because of his video game.
Call it personality brand extension. At ten years old, I would never have known former Baltimore Orioles manager Earl Weaver were it not for Electronic Arts.
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Media Runs with Study's Addiction Claims
Michael Ubaldi // April 20, 2009 // 12:47 PM
One headline matching many others: "Almost 1 in 10 Young Video Game Users 'Addicted.'"
In the fifth paragraph, somewhat less helpfully than if it had been more prominent: "Experts don't agree on whether such a thing as 'video game addiction' really exists." Now you tell me!
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Blizzard Chooses New Chinese Licensee
Michael Ubaldi // April 17, 2009 // 1:36 PM
Goodbye The9, hello NetEase:
Today's announcement further enhances the partnership between Blizzard Entertainment and NetEase and promotes a consistent level of quality and service in mainland China for all Blizzard Entertainment games involved in the partnership.
No word on whether this will affect the Communist Party's insistence on bowdlerizing the game.
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UK Retailers Continue to Defy Game Sales Law
Michael Ubaldi // April 17, 2009 // 1:32 PM
"An undercover operation in Dundee has found three-quarters of shops targeted were prepared to sell 18-rated video games to an underage shopper." Is it malice on the part of vendors or an overreach of the statute?
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